Privacy Policy

Last updated: June 3, 2026

Pretty Films ("we," "us," or "our") operates prettyfilms.com and provides wedding film and photography services. This Privacy Policy explains how we collect, use, and share information when you interact with us.

1. Information We Collect

When you submit an inquiry form, request a quote, or otherwise contact us, we collect:

• Name

• Email address

• Phone number (optional)

• Wedding date

• Wedding location (city or venue)

• Budget range

• Any other information you choose to provide

We also automatically collect:

• IP address

• Browser type and device information

• Pages visited on prettyfilms.com

• Referring website

• Cookie and similar tracking data

• Advertising platform identifiers (e.g., Facebook Click ID when you arrive via a Meta ad)

2. How We Use Your Information

We use the information you provide to:

• Respond to your inquiry about wedding film or photography services

• Send you pricing, sample films, and availability details

• Follow up about your wedding planning

• Send marketing communications about Pretty Films (you can unsubscribe at any time)

• Improve our services and website

• Measure and optimize the performance of our advertising

3. How We Share Your Information

We share information with third-party service providers who help us operate, including:

• Meta Platforms, Inc. (Facebook/Instagram) — advertising, lead form processing, and conversion measurement

• ActiveCampaign — email marketing and contact management

• Zapier — data integration between services

• RingCentral — SMS communications

• Google (Google Analytics, if applicable) — website analytics

We do not sell your personal information. We may also share information when required by law, to protect our rights, or with your consent.

4. Cookies and Tracking Technologies

prettyfilms.com uses cookies and similar tracking technologies, including the Meta Pixel, to:

• Measure website traffic and ad performance

• Show you relevant ads on Facebook, Instagram, and other platforms

• Improve site functionality

You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

5. Your Rights

You have the right to:

• Request access to the information we have about you

• Request correction or deletion of your information

• Opt out of marketing communications (unsubscribe link in every email)

• Opt out of personalized advertising via your Facebook/Meta ad settings

To exercise these rights, email us at [YOUR PRIVACY EMAIL].

6. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to delete it, and the right to opt out of the sale of personal information. We do not sell personal information.

7. European Residents (GDPR)

If you are located in the European Economic Area, you have rights under the General Data Protection Regulation including access, correction, deletion, restriction, portability, and objection. Our legal basis for processing your information is your consent and/or our legitimate interest in providing our services.

8. Children's Privacy

Our services are not directed to individuals under 18, and we do not knowingly collect personal information from children under 13.

9. Data Retention

We retain inquiry information as long as needed to respond to you and for legitimate business purposes — typically 5 years from your last interaction.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent changes.

11. Contact Us

Questions about this Privacy Policy or our data practices:

Pretty Films 102 W 3rrd Suite 700 Winston Salem, NC 27101, contact us at hello@prettyfilms.com